BOARDROOM BREAKFAST

PR can have a massive impact on the exposure and recognition of your business or organisation and the products and services you offer. If you have never considered applying public relations strategies and tactics to promote your business before, Prue McMillan can show you how and why!

Prue will explain how you can utilize the media to cost effectively promote your business. She will share her knowledge about the role of public relations and, when implemented successfully, the positive influence PR can have on your company’s reputation. More importantly, she will take you through activities that sustain interest and maintain momentum to ensure your company has an ongoing strong image amongst the markets you want to reach to increase sales and improve your bottom line.

What you will learn:

• How to generate and harness positive word of mouth
• What makes something worth talking about
• How to create effective story angles for your company and your company’s products and services
• How to write media releases, media alerts, backgrounders and copy
• What you need to do in building positive relationships between your company and media outlets

Prue McMillan is a reputable Public Relations Consultant and Strategic Communications Specialist who is the Principal of her own successful business - McMillan Communicators. Having over ten years of both domestic and international public relations experience, Prue has established an influential client base who each benefit from a great deal of continuous positive publicity.

2 hour workshop - Tickets $90 including breakfast.